1. Your website is no longer ranking well in Google
If your site isn’t showing up for the keywords you want to be found on, you’re missing opportunities. Google prefers websites that are fast, secure, and technically sound. If your site is slow, outdated, or poorly structured, you’ll gradually drop in the rankings, along with your reach.
SEO is constantly evolving. A fresh, technically solid website helps you climb back up.
2. Pages are slow or not mobile-friendly
Today, over half of your visitors come via mobile. And they’re not patient. If a page takes too long to load or buttons don’t respond properly? That visitor is gone. Google also notices: poor user experience means lower rankings.
A modern website is lightning-fast, mobile-friendly, and easy to use.
3. Your content is outdated and that reflects on your business
Still showing products or services you no longer offer? Or team members who left years ago? These details make a bad impression. They make your business seem unreliable and can turn potential clients away.
Your website should evolve with your business. If it doesn’t, you’re falling behind.

4. Your website looks… outdated
Design trends change fast. What felt fresh and modern five years ago can now look tired or outdated. That applies to colors, fonts, layout, and also your imagery. Stock photos from 2015 or low-resolution images quickly age your site. And with browsers and systems constantly evolving, what looked fine in 2020 may no longer function properly.
Great design isn’t just about aesthetics – it builds trust and drives action.
5. Your website isn’t delivering results
Your website should be more than just a digital business card. It should actively support your growth: attracting leads, boosting sales, or increasing visibility. If your inbox stays quiet, your site might be underperforming.
A strong website works for you 24/7.
Get clarity on your website with Helder’s free website scan
Receive a free, personalised website scan and discover how to improve your UX, speed, design, and SEO. We’ll analyse your site and go through the results with you, so you have a clear view of where your website can do better.